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Brand guidelines

How to show Spatrian’s name, mark and colors, and how to describe it: for a partner, a club, a co-op newsletter or a writer. The files are in the press kit.

The mark

A ruled page: a margin rule and three lines, the top one climbing off the sheet like a ball leaving the boot. The record and the progress are the same stroke. The wordmark beside it is set in Figtree ExtraBold, in sentence case.

The Spatrian wordmark: the indigo mark beside the name in near-black.
On white and light grounds
The Spatrian wordmark in white, on navy.
On navy, ink and photographs
The app icon: the white mark on an indigo rounded square.
The app icon, for squares and avatars

Clear space and size

The wordmark inside a dashed box. The gap on every side equals the height of the mark. Spatrian xxxx
Keep a margin on every side at least as tall as the mark (x). Nothing else enters it: no text, edge or other logo.
  • The wordmark, 96 px wide or largerAbout 1 inch in print. Below that the name stops being readable at a glance.
  • The mark alone, 24 px or largerWhere the name is already set beside it, as in a byline or a list of partners.
  • Smaller than that, the app iconA line drawing vanishes at 16 px, so the browser tab uses the mark knocked out of an indigo tile, and so should anything that small.

Please don’t

Recolor it. Indigo, white or ink only.
Stretch or squash it. Scale it whole.
Add shadows, outlines or effects. It is four strokes.
SPATRIAN
Set the name in capitals. It is Spatrian, in sentence case.

Color

Indigo carries the brand. Navy and field green come from the photographs and are used sparingly beside them. Press a swatch to copy its value.

Type

Figtree, an open-source typeface free on Google Fonts, in weights from Regular (400) to ExtraBold (800). Headlines are ExtraBold with slightly tight spacing; text is Regular at a comfortable line height. One family does everything.

Headline Section heading Body text, for reading at length. A small label

Photography

Documentary, never posed for a catalog: real people where they actually play, a family at home or a team at its school or club, in natural light with a muted, clean grade and small accents of navy and field green. No text, logos, signage or shirt numbers in the frame. Teenagers are seen at a distance or in motion.

A coach talks to her team under floodlights before training. A personal trainer watches a player dribble through cones in a park. Players and parents rest between games at a tournament.

How we describe it

Spatrian is one soccer platform for players aged 13 to 18 and the people who develop them: the player, their coach, their personal trainer and, for a homeschool family, the PE record.

The four parts are always named in that order, with homeschool last, and each works on its own: a player needs no coach, a coach needs no family to sign up, and connecting them is the family’s choice.

We sayRather than
soccerfootball
players aged 13 to 18kids
your playeryour child (outside homeschool)
keeps the record; the family files it; someone else decidescompliant, satisfies the state, guaranteed to be accepted
the player against their own pastranks, ratings or the best player
the phone keeps the time of each touchit records your player
in a free betaa number of families, a discount or a guarantee
school, club or homeschoolhomeschool first in any list

Need a file that is not here?

The press kit has the marks, the screens, the fact sheet and the sheets for each audience. Anything else, ask.

Download the press kit Contact us